Many patients view their relationship with their eye doctor through a narrow lens. They make appointments when they need a new prescription or when they are experiencing discomfort, but they do not turn to their eye care professional for much more. Patients may not recognize the advantages of being more engaged about their ocular health,…
Our world is becoming increasingly digitized, with entire generations coming of age never knowing a world without the internet, social media, or smartphones. That means that every business must have an online presence. With over 1.2 billion daily active users, Facebook is a key platform for your business. What you can do to promote your…
Believe it or not it’s about that time of year again! The holidays are right around the corner and with them, businesses are trying to prepare for a couple of the biggest spending months of the year. To help you get ready and ensure you will be noticed this season, here are 7 tips for…
Today’s digital landscape is evolving so rapidly, it’s nearly impossible to keep up. During the first quarter of 2018, there was an average of 6,140 new apps released through the Google Play Store every day. Each month, Yelp’s 186 million users post over 150 million reviews. Smartphone use is expected to grow to 2.5 billion…
A powerful marketing asset for businesses is a positive reputation. In today’s digital world, it has become extremely common for people to take their experiences straight to the web. This shift to online reliability has led 92% of consumers to read online reviews when making decisions. Reviews are a key factor in improving customer experience…
Fall is here! Nights are getting cooler, the school year has begun and costume planning is underway. An eye exam may have slipped your patient’s mind during this busy season. Take this time to remind them about the importance of their eye health with some relevant information. Check out these three trending topics and download…
The day of the print newspaper is quickly fading away which has led 38% of marketing professionals to boost their allowance for digital marketing in recent years. So, what is digital marketing? According to Investopedia, “digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising and other channels…
Summer is upon us! With vacations, summer camps and pool parties, an eye exam may not be at the top of your patient’s to do lists. Keep your practice at the top of mind with relevant emails and information they’ll want to open and read. Check out these three trending topics and download our free…
In today’s hyper-connected world, every patient is a critic. Review sites with testimonials by real people are gaining popularity among patients and it is important for practice owners to hone in on basic social media skills. It is reported that 54% of Americans reading online reviews look to negative reviews when making choices according to…
Did you know that for every completed patient subscription through LensFerry S, we make a donation towards an eye exam for a person in need? In 2016, members of our LensFerry team visited Oaxaca, Mexico where we donated over 1,000 eye exams and provided glasses to over 150 children in need. The children and families we…
With so many people using Facebook, Twitter, Instagram and other social media sites, social media has emerged as a powerful channel for eye care practitioners to connect with their existing patients and attract new ones. Here are six tips for using social media to grow your business. Show Up About 2/3 of American adults use…
Over 85 percent of adults in the U.S. use the internet, so it is no secret that online presence is a necessity in today’s digital age. With a simple search, everything about a doctor and practice can be found almost instantly¬. Make sure your information is correct, up to date, and highlighting the important aspects…
According to Pew Research, two-thirds of Americans are smartphone owners; and for many of them–those phones are their entry point to the online world (either because of no broadband at home, or because of a lack of other options for getting online). On average, adults use their smartphones every few minutes (11%) to several times…
Good recommendations play an important part in our purchasing decisions– from restaurants to medical providers. Trust is the key word here and that’s why we tend to favor opinions from our network of friends and family. Now, thanks to the Internet, that network has expanded to include people we will never actually meet. And yet…
The U.S. Census Bureau reports that Millennials (people born between 1982 and 2000) are now the largest generation in the U.S. Comfortable in the rapidly evolving digital landscape they were born into, millennials gravitate toward online channels rather than the offline channels (TV, radio, and print) popular with their parents. So reaching millennials ‘where they…
