Introducing: The LensFerry Gives Sight Series

When it comes to purchasing contact lenses, patients have an abundance of options. Between local retailers, online ordering and direct to consumer marketing, how can you set your business apart from the competition? One way to keep up with the changing landscape is by incorporating digital solutions into your practice. When evaluating a commerce solution,…

Online Reviews

The Importance of Online Reviews

A powerful marketing asset for businesses is a positive reputation. In today’s digital world, it has become extremely common for people to take their experiences straight to the web. This shift to online reliability has led 92% of consumers to read online reviews when making decisions. Reviews are a key factor in improving customer experience…

Appointment No Show

Four Ways to Reduce No-Shows

People get busy. Sometimes, that means an upcoming appointment may slip their mind. This can be frustrating for staff, business owners and patients hoping to schedule an appointment. Here are some handy tips for reducing no-shows in your office. Use automatic appointment reminders Automatic appointment reminders save staff time, reduce human error and leave a…

nexus

Bring Patients Back to Your Practice with Prime Nexus

First published on Review of Optometric Business on December 13, 2017 Effective recall is essential to any practice—ensuring that patients return for your care and prescriptions. Our practice experienced a major boost in recall after we started using Prime Nexus℠, an intuitive patient relationship management system that sends text messages and e-mails, and makes automated…

Next Generation Patient Management System

Originally posted in “Review of Optometric Business” PLEASANTON, Calif.— EyeCare Prime has unveiled Prime Nexus, a next-generation, cloud-based patient relationship management system. The Prime Nexus platform is designed to offer a simple, intuitive user interface, enhanced functionality and a host of new features to better meet the needs of today’s eyecare practices and their digitally connected patients.…

Pointers for a Solo Practice

Originally posted in “eyetubeOD” by Maurice W. Geldert, OD Solo practice can be challenging, particularly in a rural area, as mine is. Granted, we all have our own preferences, but the following pointers have proven valuable to my practice. I hope at least one of them can be of value to yours. 1. Crunch your…

EyeCare Prime launches patient relationship management system

Originally posted in “Healio” WASHINGTON – EyeCare Prime introduced its cloud-based patient relationship management system, Prime Nexus, for improving patient engagement and helping drive practice growth, here at Optometry’s Meeting. EyeCare Prime, a subsidiary of CooperVision, worked with various eye care professionals for several years to determine what patient engagement features would result in more positive…

LensFerry S Gives Sight

Did you know that for every completed patient subscription through LensFerry S, we make a donation towards an eye exam for a person in need? In 2016, members of our LensFerry team visited Oaxaca, Mexico where we donated over 1,000 eye exams and provided glasses to over 150 children in need. The children and families we…

Why Online Reviews Matter

Good recommendations play an important part in our purchasing decisions– from restaurants to medical providers. Trust is the key word here and that’s why we tend to favor opinions from our network of friends and family. Now, thanks to the Internet, that network has expanded to include people we will never actually meet. And yet…