When it comes to purchasing contact lenses, patients have an abundance of options. Between local retailers, online ordering and direct to consumer marketing, how can you set your business apart from the competition? One way to keep up with the changing landscape is by incorporating digital solutions into your practice. When evaluating a commerce solution,…
A powerful marketing asset for businesses is a positive reputation. In today’s digital world, it has become extremely common for people to take their experiences straight to the web. This shift to online reliability has led 92% of consumers to read online reviews when making decisions. Reviews are a key factor in improving customer experience…
Updating Book Appointment Button on Facebook: Go to office Facebook page Locate the top bar, directly below the cover photo Hover over “book now” button Click “edit button” -> book with you -> book now -> link to Prime Nexus booking link -> finish Removing WS3 tabs from Facebook: If…
Summer is upon us! With vacations, summer camps and pool parties, an eye exam may not be at the top of your patient’s to do lists. Keep your practice at the top of mind with relevant emails and information they’ll want to open and read. Check out these three trending topics and download our free…
People get busy. Sometimes, that means an upcoming appointment may slip their mind. This can be frustrating for staff, business owners and patients hoping to schedule an appointment. Here are some handy tips for reducing no-shows in your office. Use automatic appointment reminders Automatic appointment reminders save staff time, reduce human error and leave a…
The optometry landscape is facing a seismic shift, from advances in contact lenses, to eye exam options online, impacting your patient’s eyewear buying habits. By recognizing and adjusting to these new realities our practice can prosper amid all this disruption.
The convenience of online self-service has changed the way we do everything from paying bills to making a dinner reservation. Consumers increasingly expect instant access to all the information and services they need, including when they plan to visit a healthcare provider. In a study conducted by Accenture, 77 percent of patients said it was important to have the…
Our preference for digital devices has changed the way we communicate, exchange information and purchase goods & services. Whether shopping for a new pair of shoes online, reserving a ride share service for a trip to the airport, or ordering groceries from their phone, consumers are demanding simple, quick, convenient and immediate gratification. This has…
Originally published on Review of Optometric Business Listen to Mark Wright, OD, FCOVD, Professional Editor, Review of Optometric Business and Jason Ortman, OD, of Castle Pines Eye Care in Castle Pines, Colo. discuss “Digital Disruption in the Eye Care Market”
First published on Review of Optometric Business on December 13, 2017 Effective recall is essential to any practice—ensuring that patients return for your care and prescriptions. Our practice experienced a major boost in recall after we started using Prime Nexus℠, an intuitive patient relationship management system that sends text messages and e-mails, and makes automated…
Read about one doctor’s experience with switching from WebSystem3 to Prime Nexus. Originally published on Vision Monday.
Originally posted in “Review of Optometric Business” PLEASANTON, Calif.— EyeCare Prime has unveiled Prime Nexus, a next-generation, cloud-based patient relationship management system. The Prime Nexus platform is designed to offer a simple, intuitive user interface, enhanced functionality and a host of new features to better meet the needs of today’s eyecare practices and their digitally connected patients.…
Originally posted in “eyetubeOD” by Maurice W. Geldert, OD Solo practice can be challenging, particularly in a rural area, as mine is. Granted, we all have our own preferences, but the following pointers have proven valuable to my practice. I hope at least one of them can be of value to yours. 1. Crunch your…
Originally posted in “Healio” WASHINGTON – EyeCare Prime introduced its cloud-based patient relationship management system, Prime Nexus, for improving patient engagement and helping drive practice growth, here at Optometry’s Meeting. EyeCare Prime, a subsidiary of CooperVision, worked with various eye care professionals for several years to determine what patient engagement features would result in more positive…
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Did you know that for every completed patient subscription through LensFerry S, we make a donation towards an eye exam for a person in need? In 2016, members of our LensFerry team visited Oaxaca, Mexico where we donated over 1,000 eye exams and provided glasses to over 150 children in need. The children and families we…
According to Pew Research, two-thirds of Americans are smartphone owners; and for many of them–those phones are their entry point to the online world (either because of no broadband at home, or because of a lack of other options for getting online). On average, adults use their smartphones every few minutes (11%) to several times…
Good recommendations play an important part in our purchasing decisions– from restaurants to medical providers. Trust is the key word here and that’s why we tend to favor opinions from our network of friends and family. Now, thanks to the Internet, that network has expanded to include people we will never actually meet. And yet…
