Many patients view their relationship with their eye doctor through a narrow lens. They make appointments when they need a new prescription or when they are experiencing discomfort, but they do not turn to their eye care professional for much more. Patients may not recognize the advantages of being more engaged about their ocular health,…
Article originally posted on Review of Optometric Business Feb 20, 2019 By Susan Fairchild, office manager, and Miri Park, OD When patients want to communicate in their personal life, they often send a text, rather than make a phone call. When scheduling a doctor’s appointment, or communicating about the arrival of their eyeglasses or contact…
Our world is becoming increasingly digitized, with entire generations coming of age never knowing a world without the internet, social media, or smartphones. That means that every business must have an online presence. With over 1.2 billion daily active users, Facebook is a key platform for your business. What you can do to promote your…
Consumers these days are pressed for time and are focused on convenience. One way you can meet consumer expectation is to use 2-way texting for communication. Here are 6 reasons you need patient chat in your optometry practice. 1. It’s the preferred method of communication for many Six billion SMS (short message service) messages are…
Each year, a few of the EyeCare Prime employees get the chance to volunteer at an Optometry Giving Sight mission trip. Jason, an EyeCare Prime employee who was selected to join the 2018 mission trip, wrote his recount of the trip of a lifetime below. Our Haiti Adventure My Boss: You have been selected to…
Read about the Haiti outreach trip from the perspective of EyeCare Prime General Manager Mark Lindsey. With an estimated three doctors of optometry for a population of over 10M people, hope can be elusive to find as a participant in an optical outreach mission in Haiti. However, following a seven-hour bus ride and finding thousands…
In all areas of the service industry, consumers continue to look for the simplest, fastest, and most efficient experience possible. Whether it is the online portals for patient paperwork, the automated ordering kiosks at fast food restaurants or chat boxes on websites for help and support, processes are being streamlined to meet this need. Any…
As Paul Coelho once said, “The eyes are the mirror of the soul and reflect everything that seems to be hidden, and like a mirror, they also reflect the person looking into them”. This quote shines a light on how significant a person’s sight is. As Optometrists, you can keep your patient’s sight in good…
With a technology shift and consumers expecting convenience, the doctor to patient relationship (and vise-versa) is also transitioning. Many patients and doctor’s offices are looking to make the communication switch from standard email notifications to texting for communication. Emails are sent more often than texts, but email open rates hover around 20%, compared with 98%…
How often does your practice take time out to think about how to grow and how to keep up with the digital trends of today? The first ever, EyeInnovate 2018, conference was all about marketing and technology specifically for eye care doctors, groups and optometrist students looking to get into the field. There were 300+…
Believe it or not it’s about that time of year again! The holidays are right around the corner and with them, businesses are trying to prepare for a couple of the biggest spending months of the year. To help you get ready and ensure you will be noticed this season, here are 7 tips for…
When it comes to purchasing contact lenses, patients have an abundance of options. Between local retailers, online ordering and direct to consumer marketing, how can you set your business apart from the competition? One way to keep up with the changing landscape is by incorporating digital solutions into your practice. When evaluating a commerce solution,…
Today’s digital landscape is evolving so rapidly, it’s nearly impossible to keep up. During the first quarter of 2018, there was an average of 6,140 new apps released through the Google Play Store every day. Each month, Yelp’s 186 million users post over 150 million reviews. Smartphone use is expected to grow to 2.5 billion…
An EHR (electronic health record) is a software that many successful optometrists utilize to keep track of patient information. This system helps doctors keep track of useful data such as patient appointments, Rx information, personal information and much more. If an Office EHR offers all these features, why use Prime Nexus? Your EHR and Prime…
A powerful marketing asset for businesses is a positive reputation. In today’s digital world, it has become extremely common for people to take their experiences straight to the web. This shift to online reliability has led 92% of consumers to read online reviews when making decisions. Reviews are a key factor in improving customer experience…
Fall is here! Nights are getting cooler, the school year has begun and costume planning is underway. An eye exam may have slipped your patient’s mind during this busy season. Take this time to remind them about the importance of their eye health with some relevant information. Check out these three trending topics and download…
First published on Review of Optometric Business on September 5, 2018 Your patients can contact you when they remember they need you–or you can take a proactive approach, and stay in touch with them, driving new appointments. To make sure our patients receive the care and products they need, we use Prime Nexus℠, an intuitive patient…
The optometry landscape is facing a seismic shift, from advances in contact lenses to eye exam options online, impacting your patient’s eyewear buying habits. By recognizing and adjusting to these new realities your practice can prosper amid all this disruption. Listen as we cover vital ways to attract and retain contact lens patients, preserve current…
Mobile devices have quickly become our go-to for a wide range of digital services that consumers rely on to help them accomplish more all day, every day. Mobile is becoming increasingly important, but it is about so much more than sending a text message or reading the latest issue of New York Times. This change…
The day of the print newspaper is quickly fading away which has led 38% of marketing professionals to boost their allowance for digital marketing in recent years. So, what is digital marketing? According to Investopedia, “digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising and other channels…
Technology continues to shift toward mobile and it is increasingly important to establish a presence amongst mobile solutions. In 2017, tablet and smartphone usage per user was over 3 hours a day compared to just 0.3 hours a day reported in 2008. Businesses are beginning to adopt this trend by launching mobile-friendly websites and adding…
Summer is upon us! With vacations, summer camps and pool parties, an eye exam may not be at the top of your patient’s to do lists. Keep your practice at the top of mind with relevant emails and information they’ll want to open and read. Check out these three trending topics and download our free…
People get busy. Sometimes, that means an upcoming appointment may slip their mind. This can be frustrating for staff, business owners and patients hoping to schedule an appointment. Here are some handy tips for reducing no-shows in your office. Use automatic appointment reminders Automatic appointment reminders save staff time, reduce human error and leave a…
In today’s hyper-connected world, every patient is a critic. Review sites with testimonials by real people are gaining popularity among patients and it is important for practice owners to hone in on basic social media skills. It is reported that 54% of Americans reading online reviews look to negative reviews when making choices according to…
The optometry landscape is facing a seismic shift, from advances in contact lenses, to eye exam options online, impacting your patient’s eyewear buying habits. By recognizing and adjusting to these new realities our practice can prosper amid all this disruption.
The convenience of online self-service has changed the way we do everything from paying bills to making a dinner reservation. Consumers increasingly expect instant access to all the information and services they need, including when they plan to visit a healthcare provider. In a study conducted by Accenture, 77 percent of patients said it was important to have the…
Our preference for digital devices has changed the way we communicate, exchange information and purchase goods & services. Whether shopping for a new pair of shoes online, reserving a ride share service for a trip to the airport, or ordering groceries from their phone, consumers are demanding simple, quick, convenient and immediate gratification. This has…
Originally published on Review of Optometric Business Listen to Mark Wright, OD, FCOVD, Professional Editor, Review of Optometric Business and Jason Ortman, OD, of Castle Pines Eye Care in Castle Pines, Colo. discuss “Digital Disruption in the Eye Care Market”
First published on Review of Optometric Business on December 13, 2017 Effective recall is essential to any practice—ensuring that patients return for your care and prescriptions. Our practice experienced a major boost in recall after we started using Prime Nexus℠, an intuitive patient relationship management system that sends text messages and e-mails, and makes automated…
Read about one doctor’s experience with switching from WebSystem3 to Prime Nexus. Originally published on Vision Monday.
Originally posted in “Review of Optometric Business” PLEASANTON, Calif.— EyeCare Prime has unveiled Prime Nexus, a next-generation, cloud-based patient relationship management system. The Prime Nexus platform is designed to offer a simple, intuitive user interface, enhanced functionality and a host of new features to better meet the needs of today’s eyecare practices and their digitally connected patients.…
Originally posted in “eyetubeOD” by Maurice W. Geldert, OD Solo practice can be challenging, particularly in a rural area, as mine is. Granted, we all have our own preferences, but the following pointers have proven valuable to my practice. I hope at least one of them can be of value to yours. 1. Crunch your…
Originally posted in “Healio” WASHINGTON – EyeCare Prime introduced its cloud-based patient relationship management system, Prime Nexus, for improving patient engagement and helping drive practice growth, here at Optometry’s Meeting. EyeCare Prime, a subsidiary of CooperVision, worked with various eye care professionals for several years to determine what patient engagement features would result in more positive…
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Did you know that for every completed patient subscription through LensFerry S, we make a donation towards an eye exam for a person in need? In 2016, members of our LensFerry team visited Oaxaca, Mexico where we donated over 1,000 eye exams and provided glasses to over 150 children in need. The children and families we…
Originally posted in “Vision Monday” PLEASANTON, Calif.—In support of its ongoing commitment to provide basic eyecare to underserved populations around the world, EyeCare Prime has partnered with Optometry Giving Sight to introduce its own philanthropic initiative, LensFerry S Gives Sight, according to an announcement from EyeCare Prime. LensFerry S Gives Sight operates on a 1:1…
Originally posted in “Contact Lens Spectrum” EyeCare Prime Introduces LensFerry S Gives Sight In support of its ongoing commitment to helping provide basic eye care to underserved populations around the world, EyeCare Prime, a subsidiary of CooperVision, Inc., has partnered with Optometry Giving Sight to introduce its own philanthropic initiative, LensFerry S Gives Sight. For…
CES 2017 Insights: SleepTech Casts a Spotlight of Holistic Health Insight: Sleep technology advances poised to take the mainstream by storm. How can optometry participate? PLEASANTON, Calif. — Where else can you preview Tom Brady-endorsed high tech sleepwear, see your every move from the past evening as you tossed and turned, and be promised the…
CES 2017 Insights: Shifting Energy from Low-Value Transactions to High-Potential Experiences Insight: Savvy retailers transferring energy from low-value transaction for high-value experiences. So can optometry. PLEASANTON, Calif. — Who wants to waste time shopping at retail for kitchen staples, pet food and toiletries? Based on what EyeCare Prime’s Shaun Schooley saw in the halls of CES…
CES 2017 Insights: The Mobile Refraction Onslaught Provides Opportunity Insight: Mobile refraction costs plummet, availability on the rise. Optometry practices can lean into the wind to deepen patient relationships. PLEASANTON, Calif. — EyeCare Prime’s Shaun Schooley was no more than a few hundred feet onto the massive CES exhibits floor when he came across the first mobile…
CES 2017 Insights: Connected Health Poised to Drive Practice Success Insight: Digitally-connected patients and providers are leading to smarter care, business growth and improved outcomes. Optometry benefits too. PLEASANTON, Calif. — When EyeCare Prime’s Shaun Schooley met with various technology exhibitors at the 2017 CES in Las Vegas, one trend was clear: patients and providers are…
CES 2017 Insights: The Growing Impact of Predictive Selling Insight: Predictive sales poised to deliver customer convenience, record revenue, extending into new categories including optometry. PLEASANTON, Calif. — EyeCare Prime’s Shaun Schooley spent time at this year’s massive CES exhibition in Las Vegas – the showcase for technologies and ideas set to change the world.…
LensFerry® S Expands to Include All Contact Lens Modalities Doctor-Friendly Subscription Service Promotes Increased Annual Supply Sales for Practices and Convenience for Wearers PLEASANTON, Calif., January 9, 2017 — EyeCare Prime® announced today that LensFerry® S has expanded to include all modalities, bringing the convenience of automatic monthly payments and quarterly or semi-annual contact lens…
Read about LensFerry S on Healio. LensFerry S users report increase in sales ANAHEIM, Calif. – Users of the LensFerry S subscription-based ordering service have reported up to a 20% increase in daily disposable contact lens sales since the program launched 6 months ago. CooperVision reported in a press release distributed here at the American Academy of…
Read about LensFerry S on “Eye Love Subscriptions” originally posted on Eyecare Business. Eye Love Subscriptions Dollar Shave Club busted onto the scene in 2012, offering a monthly subscription service that made men’s daily function easier—and cheaper—by delivering razors and blades right to their doorsteps. Fast-forward four years, and the company was purchased by Unilever for $1 billion.…
LensFerry S is listed under “COOL TOOLS: Here are a few ways to get more done (and sell more, too).” on Invision Magazine. This subscription service is designed to help increase your 1-day lens sales and provide your patients with a convenient way to order contact lenses from your practice. LensFerry S allows patients to make…
Looking to grow your contact lens business? By getting a little creative with your pricing, purchase options, and taking advantage of technological advances, you’ll get there faster (and more easily) than you might expect. Price It Right People like a good deal. Create a price comparison chart for your patients, and include the various contact…
Originally posted in Vision Monday’s April 28, 2015 In response to the increased frequency with which eyecare practitioners are prescribing one-day contact lenses, EyeCare Prime, a subsidiary of CooperVision, Inc. has launched an additional version of its LensFerry service—LensFerry S. The service enables practices to offer patients subscription-based ordering of their one-day contact lenses. LensFerry S is…
With so many people using Facebook, Twitter, Instagram and other social media sites, social media has emerged as a powerful channel for eye care practitioners to connect with their existing patients and attract new ones. Here are six tips for using social media to grow your business. Show Up About 2/3 of American adults use…
Over 85 percent of adults in the U.S. use the internet, so it is no secret that online presence is a necessity in today’s digital age. With a simple search, everything about a doctor and practice can be found almost instantly¬. Make sure your information is correct, up to date, and highlighting the important aspects…
Outstanding leaders in customer service share certain traits. Let’s take a look: Good communication Like any other relationship, a positive doctor-patient relationship starts with good communication. Listening closely to what your patients are telling you about their needs is essential. This includes paying attention not only to what they’re saying, but how they’re saying it–including…
A recent study has shown that $41 billion is lost by US companies each year due to poor customer service. Another interesting statistic shows that 66% of customers switch companies due to poor service. These figures combined with some cut throat competition and a more discerning customer base gives rise to the need for effective…
Did you know it is possible to prevent reviews from showing up on your Facebook page? If you have a negative review on Facebook, there is a good chance that Facebook will not remove it. You can however deactivate the review section of your page, so that reviews will no longer appear. To do so,…
There is no way around it, bad reviews happen. You may have had a patient that didn’t fully understand their benefits and instead of blaming the resulting bill on their lack of understanding, they opt to take their frustrations out on one of your review site pages. They air out the entire situation online for…
Customer Lifetime Value is used to identify the net worth of the average customer during the lifetime of their relationship with a business. It is calculated by determining the total profits generated by a customer over the duration of their relationship with the business, and then subtracting the expenses incurred. It helps businesses set a…
Originally posted in Vision Monday’s VMail Technology: April 28, 2015 Product: Lens Ferry S Top Line: In response to the increased frequency with which eyecare practitioners are prescribing one-day contact lenses, EyeCare Prime, a subsidiary of CooperVision, Inc. is launching an additional version of its LensFerry service—LensFerry S. The service enables practices to offer patients subscription-based…
According to Pew Research, two-thirds of Americans are smartphone owners; and for many of them–those phones are their entry point to the online world (either because of no broadband at home, or because of a lack of other options for getting online). On average, adults use their smartphones every few minutes (11%) to several times…
Good recommendations play an important part in our purchasing decisions– from restaurants to medical providers. Trust is the key word here and that’s why we tend to favor opinions from our network of friends and family. Now, thanks to the Internet, that network has expanded to include people we will never actually meet. And yet…
The U.S. Census Bureau reports that Millennials (people born between 1982 and 2000) are now the largest generation in the U.S. Comfortable in the rapidly evolving digital landscape they were born into, millennials gravitate toward online channels rather than the offline channels (TV, radio, and print) popular with their parents. So reaching millennials ‘where they…
Learn why LensFerry is listed as one of the 8 ways to grow your contact lens business in the latest issue of the Invision Magazine. Click here to read the article
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