Our world is becoming increasingly digitized, with entire generations coming of age never knowing a world without the internet, social media, or smartphones. That means that every business must have an online presence. With over 1.2 billion daily active users, Facebook is a key platform for your business.
What you can do to promote your business on Facebook:
One of the best things you can do for your business is to be present with your patients. By showing up on your social media channels and posting items personal to your practice that are of interest to your patients, you help your patients create an emotional connection to your practice. When a patient feels they are truly in a relationship with you, they’re less likely to try going somewhere else. Try to find a balance between informative posts and personal interest stories about the current goings-on in your office.
Create an Event
Having a sale or hosting a trunk show? Put it on Facebook! Creating an event helps spread the word about special happenings in your practice and drives foot traffic through the door. In addition, Facebook events can be visible to people in your area who might be unfamiliar with your practice. This can help new patients find you!
Boost a Post
A boost post is a regular Facebook post that you pay to promote to an audience of your choice. This is a great way to promote your practice and raise awareness outside of your existing patients. Choose people who like your Page, extend it to their friends, or select a new audience filtered by age, location, interests and more. You select your budget for the post, and Facebook will only charge you based on the number of views you get within your budget.
Create an Offer
Creating an Offer allows you to input the specifics of a sale you’re offering, like a coupon. Unlike a regular Facebook Page post, people who save your offer will get reminder notifications before it expires so they don’t forget to use it. Offers can also be boosted. If you’re looking to grow your online presence, offering a deal exclusively on Facebook could help you drive traffic to your page and encourage people to Like and follow you online.