With consumers making the transition from traditional purchasing methods to more modern forms, it’s time for businesses to follow suit when it comes to their marketing tactics. Consumers are being drawn to digital marketing material such as emails, texts, and websites to make their purchases instead of the old school billboards, flyers, and mail ways. “Digital Marketing has become the sensation of this millennium as well as acting as a savior for all types of businesses. It is a set of tools and marketing strategies to promote your brands and services through the internet medium.” Moreover, if businesses expect to compete with other competition and increase sales, they need to incorporate digital marketing tactics to their business model.
So what is digital marketing….
“Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.” The best way to reach out to patients now is typically right to their mobile device or computer since they spend so much time there. If you can reach them right on their device, you make it easy for them to make a purchase.
How does this effect contact lens sales?
Typically, when a patient sees their eye doctor for their annual eye exam, they are looking to leave with a new pair of glasses, or in this case, a contact lens supply. Now the problem is that many patients will only purchase what their insurance will cover and nothing more. This gives the Doctor’s office a challenge to try and retain that patient throughout the entire year until their next exam. A business-savvy doctor’s office will have a digital marketing strategy in place to reach out to patients throughout the year. Reminding patients that they have to purchase additional lenses at the right time is critical for practices to generate revenue. A simple email or text to a patient can be the difference on whether they re-order from their Doctor’s office or take their business elsewhere to a company made it easy to remember and purchase their next lens supply.
In this digital age where technology is a major factor in consumer sales, it’s only right to market to them digitally as well. Connecting with patients first hand via cell phone, laptop, etc. is the easiest and most effective way to get their direct and undivided attention. This can transition to an increase in branding and patient reach when it comes to patients needing contacts. Making the complete switch to digital marketing not only is beneficial for the office in sales, but great for the patient to have ease of access to the contacts they need.
Need a headstart on some contact lens digital marketing material?
Check out these free templates.