Thumbs Up for Facebook Marketing

Our world is becoming increasingly digitized, with entire generations coming of age never knowing a world without the internet, social media, or smartphones. That means that every business must have an online presence.  With over 1.2 billion daily active users, Facebook is a key platform for your business. What you can do to promote your…

LensFerry Gives Sight Series: Jeremie Journal

Read about the Haiti outreach trip from the perspective of EyeCare Prime General Manager Mark Lindsey. With an estimated three doctors of optometry for a population of over 10M people, hope can be elusive to find as a participant in an optical outreach mission in Haiti. However, following a seven-hour bus ride and finding thousands…

Introducing: The LensFerry Gives Sight Series

When it comes to purchasing contact lenses, patients have an abundance of options. Between local retailers, online ordering and direct to consumer marketing, how can you set your business apart from the competition? One way to keep up with the changing landscape is by incorporating digital solutions into your practice. When evaluating a commerce solution,…

EHR and Nexus

An EHR (electronic health record) is a software that many successful optometrists utilize to keep track of patient information. This system helps doctors keep track of useful data such as patient appointments, Rx information, personal information and much more. If an Office EHR offers all these features, why use Prime Nexus? Your EHR and Prime…

Online Reviews

The Importance of Online Reviews

A powerful marketing asset for businesses is a positive reputation. In today’s digital world, it has become extremely common for people to take their experiences straight to the web. This shift to online reliability has led 92% of consumers to read online reviews when making decisions. Reviews are a key factor in improving customer experience…

Consumer Mobile Trends

Mobile devices have quickly become our go-to for a wide range of digital services that consumers rely on to help them accomplish more all day, every day. Mobile is becoming increasingly important, but it is about so much more than sending a text message or reading the latest issue of New York Times. This change…

Shift to mobile commerce

The Shift to Mobile Commerce

Technology continues to shift toward mobile and it is increasingly important to establish a presence amongst mobile solutions. In 2017, tablet and smartphone usage per user was over 3 hours a day compared to just 0.3 hours a day reported in 2008. Businesses are beginning to adopt this trend by launching mobile-friendly websites and adding…

Tips for reducing no shows

No shows can be inconvenient and frustrating for optometry offices and their staff. Here are some tips for reducing no shows with Prime Nexus. Use automatic appointment reminders – Automatic appointment reminders save staff time, reduce human error and leave a trail of data to track communications between the office and patients. Automatic reminders give…